Anna Gong - Leading a risky business pivot

Anna Gong - Leading a risky business pivot

 
 

In this episode, Anna Gong, Founder & CEO of Perx Technologies, shares how she identified a gap in how companies were engaging with their customers in the loyalty space. To close this gap, Perx engaged their customers to determine the right product fit while pivoting from a B2C business model to B2B business model that would help companies solve this problem.

Anna faced many challenges as the company pivoted, and she shares what she and her team did to solve these challenges. Anna also speaks about the need for more female role models and mentors, especially in the tech space, to attract more women into the industry.


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