Parry Singh: There Is No Playbook For The Future

Parry Singh: There Is No Playbook For The Future

 

'There is no playbook for the future, that is the playbook for the future.’


Parry Singh, Chief Commercial & Digital Officer at Mediacorp, shares insights he has developed during his career in the technology and media industries on continually navigating our new disruptive normality to be successful in the future. He talks about how in this age of disruption, it is essential for companies to hard-bake transformation into their business. But they first need to have a clear understanding of why they exist and what they are good at.


Parry shares how his experiences at Google taught him that the pace of growth needs to be adapted to cultural context in global organisations.


Parry talks about how technology can dilute focus if there is not a clear understanding of the company’s direction. He calls out today’s ‘reply all’ syndrome that is rampant in many businesses and how it saps focus and energy in organisation.


He also share how he uses routines to manage his own energy and that of his teams - conserving precious energy for important decisions.


Parry gives us an insight on how he uses an abundance mindset to identify talent and hire and promote growth leaders.


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