Vikram Rupani: The Disciplined Pursuit Of Less

Vikram Rupani: The Disciplined Pursuit Of Less

 

'Number one priority is to ensure we deliver a fantastic customer experience, each and every time. And if we don't do that, driving growth really is meaningless’


When opportunities abound it’s easy to get caught up in the execution of pursuing them and not build the capabilities you will need for the future. So how do you focus your energy on what really matters?

Vikram Rupani, Co-founder and President of RedMart, talks about how he and his partners have used customer focus to scale up RedMart to be one of Asia’s fastest growing retailers, recently acquired by Lazada, owned by tech giant Alibaba.


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